The circus was playing Detroit and Joe Gold was there to advance the show when the shit hit the Cadillac. “My two best stories have to do with manure. And we were the talk of the town both times,” Joe says of his years as regional marketing director for Ringling Brothers and Barnum & Bailey. […]
When someone says ‘no’ or ‘it can’t be done’ or you have a thought or idea that doesn’t get to first base or you have a dilemma when you do get to first base, remember: There’s always a way. Tom Cantone, now president of Mohegan Gaming & Entertainment, Uncasville, Conn., has spent his career turning […]
Venue managers get very creative when seeking top talent to play a secondary market. Which is why Matt Gibson decided on a major and unique promotion to welcome Bon Jovi to town more than a decade ago. “All of the lessons I learned were from being dumb, including this one in particular,” he told Based […]
Since December 1988, Feld Entertainment’s Bill Powell had been traveling to Buenos Aires every two weeks to put together a self-promoted production of Disney on Ice at a not-yet-built venue. He had built the show promotion from scratch, but he couldn’t build the building. He was counting on the company that showed him a girder […]
Bob Collins was a newbie to World Wrestling Federation when he worked the March 28, 1988 Wrestlemania IV in Atlantic City, N.J.. One month into the job, he was off to observe and compare the instinctive expertise of two marketing geniuses — Donald Trump, now president of the U.S., and the charismatic Vince McMahon, founder […]