Since December 1988, Feld Entertainment’s Bill Powell had been traveling to Buenos Aires every two weeks to put together a self-promoted production of Disney on Ice at a not-yet-built venue. He had built the show promotion from scratch, but he couldn’t build the building. He was counting on the company that showed him a girder […]
Once Bill Powell and the Feld organization had contracted to play a non-existent building in Buenos Aires just seven months out, it was time to think beyond the building to the marketing, ticket selling and promotion of the event. Powell had booked Walt Disney’s World on Ice (as it was known at the time) in […]
When everything points to “it should not be” and it ends up being, there’s probably a Feld Entertainment veteran steering the ship. That was the case in Buenos Aires in 1989, the second year Feld Entertainment was planning Walt Disney’s World on Ice dates in that grand city as part of the Latin American expansion […]