Filling an arena bowl with water to create a pool suitable for racing jet skis is a challenge and a spectacle most venue managers just read about. Scott Mullen has done it — twice. While neither event was successful financially, the PR factor and the public’s awed reaction made both experiences a treasured memory for […]
Month: November 2019
HAZMAT AT THE PARAMOUNT — CRISIS COMMUNICATION PRE-INTERNET
As Tammy Koolbeck prepared to go on stage with the sponsor to do a curtain speech before the show, the radio erupted with the news the water fountains were exploding and water was running everywhere. Water was shooting out like a rendition of Old Faithful. The show was ready to go on. It was Easter […]