In 1974, Lawrence Welk toured arenas, doing exceptionally well across the country. Lionel Dubay, two years into managing the brand-new, 7,200-seat Augusta (Maine) Civic Center, saw an opportunity. His first call to promoter Lon Varnell, a legend in the industry, didn’t go so well, though the mere fact Varnell took a call from a pretty […]
Month: September 2019
TRUMP AND MCMAHON ARE A LOT ALIKE
Bob Collins was a newbie to World Wrestling Federation when he worked the March 28, 1988 Wrestlemania IV in Atlantic City, N.J.. One month into the job, he was off to observe and compare the instinctive expertise of two marketing geniuses — Donald Trump, now president of the U.S., and the charismatic Vince McMahon, founder […]